Is It All Just About Hype?

Is It All Just About Hype? We’ve all seen the words over and over. “Magic”, “Secrets”, “Instant”, “New”, and so on. You can’t help but at least wonder about a product when these words are used to describe them but at the same time you also have to wonder if it’s all just hype. I mean c’mon now. Can it really be THAT good? Therein lies the problem. There are some products where these bold, descriptive words can work in the promotion of a product. However, probably more times than not they turn out to be just hype created to separate the buyer from their money. Sad but true. When promoting your product, avoid the tendency to over hype it. You can’t paint such a vivid picture in the mind of your prospect about your product that it will most cer View the rest of this article