Toyota's Attempt to Dethrone Pickup Kings

Toyota Motor Corp. has gone a long way and it is determined to make the most out of every segment in the American auto market. This time around, it attempts to conquer the full-size truck market.
As perceived by auto analysts, Ford, GM and Dodge have already established loyalties among its customers. In fact, they account for more that 90 percent of the entire full-size truck sales in the United States. "This is not the car market of the 1970s and '80s, where the domestic automakers failed to match Toyota in terms of quality, said Bob Lutz, head of GM's global product development."The Detroit brands have the upper hand in full-size trucks."
Lutz further added, "All the people who bought American full-size pickup trucks, regardless of manufact View the rest of this article