By Anne Marie Baugh
Have you picked out your Oscar's night outfit? I have. You should. Have you thought about what you will say when you accept your award? I have. You should. At least in your mind, that wonderful playground for imagination. The very place we are going to venture today for great publicity ideas.
It is a fairly predictable road, but often as business people we forget to plan our own personal Oscar's night. We also miss the key ingredient, publicity. Marketing is what gets you in front of your target market to make the sale. Publicity is the spot light that shines on you and solidifies you with mass appeal as the popular expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you.
When your focus has View the rest of this article
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