Broadband Growth Driving RSS Use

According to a recent Nielsen/Net Ratings report nearly three-quarters of active Web users are connected at home via broadband - a 15 percent increase in the last year. The report makes the point that broadband users are more than three times as likely to use RSS (Really Simple Syndication) as a delivery method for their preferred Internet content than dial up users. So are RSS feeds a valid marketing strategy yet? Take a look at these results reported on MarketingStudies.net: W. Atlee Burpee & Co. (the garden seed people) saw their RSS strategy help them increase November sales by four times from just one trial feed featuring a 'seed of the day'. USAToday.com reports that their RSS traffic is View the rest of this article