Developing a useful, well-written online survey that extracts the information you need from your users can be a challenge. In this article, I will review 14 tips for creating a useful online survey.
1) Write a brief, concise survey. Start with a mental framework that focuses on only what is essential to know. Ask questions only if the answers will give you the data you need and can use. If a question is not important enough to include in your report on the survey?s findings, then remove the question. Try to envision each question as its own specific theory that you are testing.
In addition, research has shown that people skim and skip on the web because it is difficult to read lots of heavily condensed text on a computer screen. Most users do not want to scro View the rest of this article
Friday, November 23, 2007
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