For the uninitiated, meta-tags are pieces of code within your website that contain information about each page. These tags are supposed to tell search engines and users what the page is about.
If you’re a little rusty on your Internet jargon, here’s a primer. There are essentially three types of meta-tags that concern most marketers:
* Title – This is the text that appears in the title-bar of your web browser
* Description – This is a quick summary of the information on the page
* Keywords – These are words that are important in the article
Up until about 4 years ago, there was a tremendous focus on meta-tags as a method of improving search engine rankings. Webmasters could stuff all sorts of words into the meta-tags to i View the rest of this article
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