Many creative professionals such as event planners, interior designers, and decorative painters are frustrated when potential clients steal their ideas and take them to cheaper companies. They present their ideas in a proposal or presentation and later find that they didn’t get the client and their designs are being used by someone else.
PROTECT YOUR IDEAS
In order to protect your ideas and still get the client, you have to change how you deliver your concepts and specifically what you present. Keep in mind, your creative ideas are the most valuable part of what you do, so stop giving them away for free.
The first thing you need to do to protect yourself is to focus the initial meeting with the prospect on her ideas and her needs, rather than on your idea View the rest of this article
Thursday, November 8, 2007
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